A good blog, is a blog which regularly send update to its reader. Before you read this post please think and answer these question with your own.
- Do you have list of your readers?
- Do you update your readers about your new post?
- Do you think that social media is better way to promote your post than email?
- Do you think that email is dead or it become old-fashioned now?
- Do you think that none pays attention towards email?
If you think that email is dead!! than you are far behind the truth. A survey reveals that the traffic of post increase up to 25% who use Newsletter in subscription in blog. You are missing one of the best tool If you are not using the newsletter subscription yet.
What is blog Newsletter?
First of all let me explain what is the blog Newsletter. A blog email newsletter is one of the way to keep your readers update to your blog post. Your readers subscribe to your blog content. It is one of the best way for blogger community to send the post updated to their subscriber.
The format of newsletter may be title, summary, or link(s) to your post. Some bloggers send their newsletter once or twice a month. Others may email irregularly – immediately send the email on post publishing.
- Rate of email frequency should suits you and your readers.
Don’s send daily newsletter if they want a weekly newsletter. Send which you can comfortably manage. But if you can only manage one a month, then make it a monthly newsletter. There’s no point sending one a weekly newsletter.
- Frequency of newsletter should not be too infrequent.
If you don’t send an email for six months, many readers (especially ones who’ve just joined) will forget who you are. They may even mark your emails as spam, which can have a serious impact on them being delivered.
Why Newsletter subscription for your website is so Important
#1: Emails Give You Control Over Your Own Traffic
A big email subscriber’s list can easily help your website to drive traffic. Your website or blog can lots of traffic by simply sending few email per month. Which is really way better that the paid campaign. Socially media can’t help as only a fraction of your follower do actually see your post. To reach a desired number of audience you need to boost your post which really costs you a good amount.
If you assume that only 25% of your target audience may see your post, still you can drive a good traffic to your blog. GO AHEAD!!
#2: Emails are a Great Way to build relationships with your reader
There is a big difference between the social media post and newsletter post which is PERSONAL FEEL. Your social media feed don’t make salutation to your reader. But the emails feel personal as it customize each and every letter making salutation and personal name in email body.
Personalized email has potential to make the stronger bond between you and your reader. You can answer to the personal queries of your readers.
#3: Help you to earn good money by monetizing your blog
Yes you read write!!! A good traffic and niche topic selection helps you to earn good. It helps you to generate lead for your product and services through newsletter subscription. Apart from promoting your post you can also promote some companies and earn money.Your can earn money by affiliate marketing.
#4: Emails reader redirect to your other social media pages
If you have a targeted niche blog then drive your newsletter subscriber to your social media pages. Newsletter is a good way to create long term relationship between you and your reader. Once you build that you can promote everything related to your product and services.
#5: Target almost all group of readers
The update about your post goes to everyone who subscribed your newsletter via RSS or email. You can differentiate them in separate category. You can make a list of subscriber for each category. This can help you avoid sending too many promotional messages to the same people. It also avoid sending irrelevant topic to reader which is out of interest.